TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Interesting take on digital employment prospects…

November 23rd, 2008 · Comments

Here’s an interesting, possibly controversial, possibly visionary approach to restructuring from Giles Rhys Jones and Jonathan MacDonald. Both blogs are essential reading.

I’d be interested in seeing whether people agree or violently disagree… Certainly makes more sense than the vague notion of an impending headcount reduction based on undisclosed criteria.
(Most definitely a comment not related to [...]

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Tags: Digital Culture · business

Still waiting for the IT revolution…

November 16th, 2008 · Comments

Back in January 2007, I wrote about how ‘IT could lead the revolution‘, hypothesizing how the IT Support in a company could become valuable for more than just supporting locked down computers – and how they could lead change by allowing everyone to download, install and play with new internet technology, and that responding to [...]

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Tags: Digital Culture · business

Sometimes it’s best just to step back…

September 4th, 2008 · Comments

I actually intended to write a post about Digg today, and got halfway through it, when I realised that it would actually benefit from a bit more thought, research and polishing.
It comes on top of a few days which have seen several plans need to be adapted or comprimised, and several challenges. And it’s reminded [...]

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Tags: social media marketing

Solve one problem to justify social media marketing to any boss

May 14th, 2008 · Comments

There’s just one problem which requires solving to finally put social media/buzz/community marketing people in a position to easily justify investment and resource.

We can all measure the splash of a promotion dropping into our worlds.
But what we need to do is be able to measure the quality and quantity of every ripple it makes, and [...]

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Tags: business · social media marketing