Doctorow video on copyright and piracy – must watch

Nice video of Cory Doctorow posted by the Guardian, and popping up in my RSS feeds thanks to The Pirates Dilemma.

The timing is particularly nice considering part of the video covers Hollywood and Youtube – and the latter has announced Creative Commons licences will now be part of the service when you upload or want to find content to mashup. It’s brilliant news, and the only question I have is why it took so long to happen?

I probably haven’t spent enough time educating enough of my clients about the benefits of utilising Creative Commons – a good reminder to start doing that right now.

How Angus Young has lost my £5

Music is pretty important to me, as you might have seen from my acceptance last month that the CD has finally died for me. So when I was getting close to a project deadline, some non-nonsense rock seemed like the perfect soundtrack, and as my AC/DC CDs are amongst those in the loft, I thought I’d go and pay again to legally download my favourites for the sake of convenience.

It seemed like a good plan.

Angus Young, Barcelona Spain, 2009

Angus Young, Barcelona Spain, 2009 by Edvill on Flickr (CC Licence)

But then I discovered that apparently AC/DC have said as recently as this week they’ll never authorise their songs to be available legally because they don’t want individual tracks downloaded – they only want to deal in albums.

Now, there are two sides to this. As the creators of the music, AC/DC have a right to try and distribute their work in whatever way they see fit – as much as their insistence on ignoring digital downloads annoys me personally, those same choices allowed bands like Nine Inch Nails and Radiohead to embrace new distribution methods.

But.

They’ve made a stupid, stupid, stupid choice here for a number of reasons. Firstly, they could licence their tracks to only be downloaded as a complete album, which would still irritate a number of people, but would at least enable a large number to pay for the full album for the sake of getting the songs they want.

Secondly, I already own ‘Back in Black’ for example on CD. And I’m pretty sure it’s been recorded with individual tracks on it, and not one long 40 minute mixtape-style track for each ‘side’ of the album. So all I need to do is find the desire to go into my loft and rip the CD to my PC, and I have individual tracks to be listened to in isolation.

Thirdly – they’ve released singles for radio play, as they’ve even mention in the linked article. So they’ll comprimise their artistic beliefs for the radio station and record company, but not for a fan?

And fourthly…

It’s utterly pointless. Within seconds I could either choose to search and find illegal copies of whatever individual AC/DC track I wanted, or, as I decided to do, I had a quick look on Youtube, and found enough AC/DC tracks to keep me going all night long.

And that’s the most frustrating thing. If Angus and the boys had wanted me to listen to the whole of ‘Back in Black’, a full album-only download probably would have meant I’d have bought that album and listened to the entire thing on repeat last night. By blocking my purchase, they lost cash, and I ended up listening to the selected greatest hits as supplied by numerous people on Youtube, and as I don’t want to have to buy and store CDs anymore, I’m stuck.

Ironically, given their views on Napster, I’ve ended up buying some Metallica tracks instead…

The lesson for me as a content creator is a simple one – I’ll never know or understand all the ways in which people may wish to use and hopefully enjoy my content, but by choosing the right approach and licences, I stand a reasonable chance of being able to accomodate even things that haven’t yet beeen invented. And that gives me the best chance of gaining new support – not trying to force people into only ever accessing what I do in the strict way I have prescribed as the ‘best. Because there’s no such thing as the perfect content format, just as there’s no perfect piece of music that every single person on the planet enjoys.

Makers by Cory Doctorow

I don’t often review books on here, and I review fiction books even less, but Makers is definitely a worthwhile exception, as Cory Doctorow is well-known both as an author, and for his views and work on copyright and open rights. Although Makers might be a work of fiction, it’s very much written as a parable based on his views.

Before I go into the book itself, it’s worthwhile noting that you can download it for free in almost every conceivable e-format and licensed under Creative Commons from Cory’s site, as well as buying the print version in the normal manner from the usual retailers ( such as Amazon – Makers
aff link). As he has often documented (Including in his non-fiction essay collection, Content), the evidence he has points towards this approach helping him towards increased print sales.

Makers:

Makers follows the progress of a handful of key characters in a near future world, where technology has continued to progress, business strategies have remained the same, but the economy has gotten worse for many people.

Following the fictional merger of Kodak and Duracell, the new boss of Kodacell, Kettlewell, introduces a new scheme to support micro-business, and the first of these are two creative hacker-types, Perry and Lester, working out of a disused Florida mall next to a shantytown, and creating tech and art out of salvaged junk and 3D printers. They’re joined by Suzanne Church, a journalist encouraged to document the story, and Tjan, a business manager flown in by Kettlewell.

MakersbyCoryDoctorow

The book follows the story of their project, and their lives, as they have an effect on the community around them, and indeed the American country – and the effect on them when big business perceives them as a threat.

It’s a great book for anyone with enthusiasm for technology, whether it’s about geek tech, DIY or Steampunk – and it’s also great to pass onto those in your life who might not get your enthusiasm for tech, open source and microbusiness.

But it’s not Open Source propaganda – quite often Lester and Perry can infuriate those around them – and readers – by clinging to their desire to ‘just make things’, and not to embrace the events happening around them, despite the publicity they get from Suzanne’s journalism – which itself develops into a successful self-published business of its own.

A work of fiction and the suspension of disbelief is the reason you don’t see imitators with more of a business angle take over from the pair, until Disney figures late in the story.

The characters in the story are all based within recognisable stereotypes – the overweight geek, the mature female reporter, the youthful CEO and the efficient business manager – but just as in meeting people in real life, they contain personality and character much beyond this.

Overall, it’s an excellent book and page-turner. I downloaded it as a free PDF and ended up forsaking my RSS feed (and this blog), for a couple of days until I’d finished it. If you’re the geeky sort, you’re love the mix of tech invention and the recognisable possible future of the current tech ideals and businesses (and there are plenty of geek jokes in there). And if you’re trying to kickstart some enthusiasm amongst non-geek friends, it’s the perfect fictional introduction – it’s even useful for business owners and managers as a guide to a possible future and a spark for ideas which may work successfully.

Only two negatives (spoiler alert):

Only two short sections left me cold – one was a detailed sex scene (as forewarned in Cory’s introduction to the PDF copy). It wasn’t the sex itself, or the detailed descriptions – it was the fact that it seemed so out of place and jarred with the rest of the book. Maybe the point is that the physical relationships between Perry, Lester and the other characters was so hard for the two hacker geeks to maintain compared to their relationship with technology and their creations, but it really felt as if the 2 or so pages detailing the carnal act were forced in there (pardon the single entendre).

The only other disappointment was the ending, which was a major issue considering the quality of the rest of the book, but it left me somewhat underwhelmed. Not because it was a less than triumphant finish for the people involved, but because the way it was delivered – particularly the ‘hadn’t seen each over in years’ mechanic. Technology has removed this from being as plausible in the modern world, and the events leading up to their separation never seem quite enough to cause an active attempt by the pair to avoid each other (in real life people do drift apart without any effort, but for fiction to make this interesting would take a far longer book and a different angle). It made for an ending which felt more like it a conclusion was needed, than naturally followed the events so far.

Overall? Download it and Buy it!

Minor gripes aside, I really loved Makers, and it’s good enough that the minor gripes are an extremely small price to pay for the rest of the book. If you download the free version from the main Makers website, I’m willing to bet you’ll be buying at least a couple of the print editions for yourself, and for friends and family (Makers
Amazon affiliate link).

Forget e-readers, I just want a CC-reader

I’ve been doing a bit of research into ebooks and e-readers recently. Partly as I was kindly invited to speak at a client conference for publishers (more on that in the future), and also to keep up with the technology on a professional and personal level.

I’ve heard two major criticisms about the format as a whole so far. The first is that the technology isn’t a direct equivalent replacement for paper – the feelings,sensations and effect of reading in print can’t be replicated by an electronic device, and that’s completely true. But at the same time, as noted author, publisher and general genius  Cory Doctorow has said for years, that’s not the point of e-readers, and that’s not where their success will come.

The second criticism I’ve heard several times is that initially you’re stuck with copyright-free material pre-loaded, and buying new content can be difficult, leaving a fairly unsatistfactory experience. And yet I regularly read great books in PDF format on my laptop – particularly when I’m on the train and the wifi fails.

In fact, during the past week or so I’ve been reading two absolutely brilliant and highly recommended books:

Bringing Nothing to the Party by Paul Carr – the sometimes rude, sometimes bizarre, often revealing and occasional insightful story of a not-entirely successful attempt to become an internet billionaire. Bringing Nothing To The Party: Paper Version.

Content by Cory Doctorow – selected essays on technology, creativity, copyright and the future of the future, which is essential reading for anyone in publishing or technology – and happens to have a lot of great insight into ebooks and e-readers. Content: Print Edition

What both books have in common is that they’ve been made available as free downloads under Creative Commons licence. That’s the legal framework for creators to allow others to legally share, remix and reuse their content as licensed – something worth knowing about if you want to avoid being a national newspaper stealing work without knowing the copyright rules involved.

There are some great works which are out of copyright – but I’d bet that actually Creative Commons works which are concurrently released commercially will be in a more accurate form, for example, as many authors are realising that releasing CC copies will help the sales of non-CC versions.

Which made me think about how it might be possible to create a library of Creative Commons material for ereaders etc – which could then be reviewed and rated in Amazon-type fashion. CC Licenced content should be of the same quality as the paid-for version if it’s to be effective.

So far a quick bit of research has brought up one decent list of Creative Commons books available, which describes itself as ‘woefully incomplete‘ – but also as a wiki doesn’t give any indication of whether the works are any good,  and the fact Google Books allows authors/publishers to mark their work with a Creative Commons licence (Although without being able to search for CC content, it’s a bit pointless).

An online and e-reader available library of CC-licenced content which is rated and reviewed by users would be a great benefit, both for e-reader manaufacturers and users, but also importantly to raise awareness of the Creative Commons licence itself, which means nothing to a huge number of people who aren’t creative digital people, and which gets confused by a large number of people who are creative digital people.

And I even suspect it wouldn’t be too hard to create – a simple multi-user review site on an open source platform, and enough people to spread the word would be a great start, run on a non-profit basis, and collating enough works to allow e-reader manufacturers to easily give users access to a huge number of brilliant works (which would also be a trackable mechanism for boosting sales of the paid versions, and thus giving another benefit for traditional book publishers).

It’s not an idea I could carry on my own, but if anyone’s interested, let me know in the comments or via email (On the About page)…