TheWayoftheWeb

Despite the constant call for companies to engage in customer service via social media, it’s rare anyone points out that the people running the social platforms are generally a bit rubbish at servicing customers themselves…
John Batelle writes about the challenge Google faces with the Nexus One – in that it’s not a company geared for [...]

[Read more →]

There’s no need to worry about me, if you’re a company I buy products or services from.
After all, I’m just one person – you’ll barely notice the difference if I stop buying things from you. At most, I might make the buying decision for a family of three, so you won’t lose that much cash [...]

[Read more →]

The reason why Twitter and real-time information will overtake Google search isn’t because of the aggregation of the ‘Thought stream’ as Techcrunch has proposed, as Lew Moorman has written, or even as Robert Scoble has written.
For some reason, we still think that a new service will totally replace the old, and that the two compete [...]

[Read more →]