TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Will customer service come to social media?

January 12th, 2010 · Comments

Despite the constant call for companies to engage in customer service via social media, it’s rare anyone points out that the people running the social platforms are generally a bit rubbish at servicing customers themselves…
John Batelle writes about the challenge Google faces with the Nexus One – in that it’s not a company geared for [...]

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Tags: 887 · customer service · social networks

Two things I’ve enjoyed recently

May 10th, 2009 · Comments

It’s always nice to be able to post about good things for a change. So I thought I’d highlight a television advert I actually enjoy, and a company which have given me good service.
First up – the advert:

It’s a new Dyson, and I think it’s a great example of a product with the marketing built [...]

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Tags: business

Is any publicity good publicity for Ryanair?

February 26th, 2009 · Comments

You may have already seen the blog outcry regarding comments made by a Ryanair employee after Jason Roe claimed to have found a bug in the Ryanair site.
The comments on his blog included the gem: “what self respecting developer uses a crappy CMS such as word press anyway” – which got picked up by a [...]

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Tags: marketing · public relations