customer - TheWayoftheWeb

Some things to think about this week…

July 20, 2009 By Dan Thornton Leave a Comment

When it comes to balancing my time at the moment, it only takes a slight problem to throw things into flux. Which means I can either wait to post until my fully-formed thoughts are completely developed – or I can get back to part of what made blogging great for me in the first place, and throw out more links to people, subjects, posts, videos etc I find interesting and inspire me in some way.

So in that spirit:

If you’re wondering where the scarcity is in the new economy, JP underlines the answer – The customer is the scarcity.

Here’s 40 minutes of Howard Rheingold on 21st Century Literacies:

See the larger version, and read more at Smart Mobs.

And then there is the always watchable and inspiring Michael Wesch with a new talk, and it’s only 33 minutes long:

Go and subscribe to his Youtube channel – mwesch.

And by the time you’ve digested this lot, I should have some substance to add!

Buffer

Filed Under: Digital Culture Tagged With: Business, customer, demand, Digital Culture, howard rheingold, jp rangaswami, michael wesch, need, scarcity

Why I hate Yahoo right now…

July 31, 2008 By Dan Thornton Leave a Comment

I totally accept that part of this problem is my responsibility. I’ve been on the web for a long time, and I should know enough by now to make sure I don’t lose user names and passwords. But when I’m stupid enough to make a mistake, do I have to be punished by losing a number of services – and deal with the clunky Yahoo Customer Support process?

So basically I seem to have confused by Yahoo password. No big deal. But, of course, thanks to Yahoo buying and aggregating MyBlogLog and Flickr, the same password controls those services. And at some point I cleared all my cache and saved bookmarks!

So I try to get an id and password reminder, but bearing in mind I set up the account years ago, I have about 4 options for the postcode I set, for example, and the same number of alternate emails. And that’s assuming I accurately filled in my information in the first place.

Having torn my hair out, I email Customer Services. And I get a reply asking me to call the Account Verification team between 6am and 6pm Pacific Time. Bearing in mind I’m in the UK, I’ve now got to work out the time difference. And when I do get through to them, they’re going to ask me for my verification information again – which I obviously don’t have, or the automated service would have worked!

Aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaargh.

Bearing in mind the drive towards single identities etc online, I can only pray someone is working on a better mechanism to ensure users don’t lose all their services in one mistake.

Edit: I eventually managed to get back in after guessing the right username and password combo. Everything is now updated to prevent future problems – except for my email address. Every time I try and update by clicking on the validation link for an email account I actually use, it tells me it’s timed out after five days, despite the fact the request and email were sent within the last hour!

Buffer

Filed Under: Funny Tagged With: account, customer, flickr, Funny, hatred, lost, mybloglog, password, servce, verification, yahoo

Case Study: Qik using Twitter

July 11, 2008 By Dan Thornton Leave a Comment

We’ve got a new section to highlight and collate all of the best case studies of business and enterprise using microblogging in one place, as well as in individual blog posts. As the list fills up, you’ll be able to see it all, here.

Starting off is an example of customer service on Twitter as David Cushman recently posted.

David tweeted about his problem signing up to Qik on his Nokia N73. He didn’t contact the company directly, and probably would have just given up if left to his own devices. But Jackie Danicki, Director of Marketing at Qik was monitoring what was being said, found the tweet, and also located David’s email address to contact him directly, as well as sending him an SMS with a relevant link. Which led to him posting in praise of the company even before a solution was provided to his problem.

One happy advocate blogging about his experience and sharing his recommendations on and offline before he’s even tried the product!

Buffer

Filed Under: Case Studies Tagged With: Business, case study, customer, marketing, monitoring, pr, public relations, relationship, solution

I’m not a number – or a user – or a visitor

June 30, 2008 By Dan Thornton 11 Comments

For a while I’ve read various people debating whether ‘traditional’ terms for people online are still effective. Do we really just want ‘visitors’ – as if they turn up, pay their museum entry fee, look at the exhibits and then leave? Or is it fair to assume they’re users – as if we’re peddling heroin? Especially as a ‘user’ is linked to user accounts and usernames. And only those who actually make a transaction can really be termed ‘consumers’. (They’re not ‘Unique Users’ in analytics/metrics, they’re Unique IPs…but I think that’s not something that can be changed now!)

I think it’s a shame that ad agencies and computing have sewn up ‘client’. It’s more informal than consumer, and yet infers a bit more choice and power on the part of the individual than the other terms. And like an agency, any website publisher has to constantly evolve and adapt to meet the needs of their clients…

I did try to work out a reason for renaming the audience Flibbertigibbets, but even my tenuous grip on reality struggled with that one.

So, like an age old riddle, what’s someone who can come and read a website and leave, come and interact, or come and take part in spending money?

So far, my best effort is ‘Participant‘. If we accept that participation starts at going to a url and observing the content, and goes up to spending every second of the day interacting, posting, uploading and purchasing. And if you look at the Wikipedia entries for participation, it starts to make sense:

‘Participation, in addition to its dictionary definition, has specific meanings in certain areas.

Participation (decision making), a notion in theory of management, economics and politics
Participation (VR), a notion from virtual reality
Participation (ownership), sharing something in common with others
Participation (Finance), getting some benefit from the performance of a certain underlying asset

Participation constraint (ER modelling), a special case of a multiplicity constraint’

So it can incorporate decision making, benefit, multiplicity, sharing, and being involved in a virtual reality? If you really want, you can split it into Reading Participants, Posting Participants, Uploading Participants, Buying Participants. You can even have a past participle if it makes you happy!

I’d be interested to know if other people think it’s a change worth making, and whether it’s worth participating or not?

Buffer