TheWayoftheWeb

As a relatively new father, I’ve suddenly become far more interested in the educational merit of the transition from dead-tree print to digital,  in addition to the implications for journalism and marketing.
So I paid a little bit of attention to the Oxford University Press launching a range of ‘computer-esque books to encourage boys to read‘. [...]

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Despite a very kind email from the author, Rich Millington, I’ve been a bit remiss in not posting about his Online Community Building Manifesto (link to the PDF). (As a bonus, he’s also on Twitter).
It’s a call to change the way we think about online communities, and one that’s shared by a few people, myself [...]

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It’s very rare I purchase a book. The last two were Tribes by Seth Godin, and Business Stripped Bare: Adventures of a Global Entrepreneur by Richard Branson, both of which have a lot to teach anyone in business and in social media marketing.
(Incidentally, after writing about Business Stripped Bare, here, a nice young lady named [...]

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Bit of a weird post this one. My first boss at Bauer Media (Emap in those days!), and social media theory sparring partner Dave Cushman has revealed he’s leaving Bauer Media to start a new role with Brando Digital on October 27. You can find out more on his blog.
I definitely wish him the best [...]

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