TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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How Coke and Pepsi are wasting their online strategy

November 28th, 2008 · Comments

I have to admit that as a non-coffee drinker, I’m pretty addicted to caffeinated soft drinks. To the point where I’ve just shocked myself by working out that, in conjunction with my partner, we spend about £957 per year just on Coke or Pepsi! The fact that I can happily switch between the two main [...]

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Tags: Uncategorized · social media marketing

Newspapers can do the web if they want to…

September 10th, 2008 · Comments

I’d just finished reading a very good post by my colleague Dave Cushman on the death spiral of newspapers and how to avoid extinction in the online world. I think he’s totally on the money about the two key missed opportunities of the print industry (Missing the quality advantage and missing the R&D advantage), and [...]

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Tags: Digital Publishing

It’s all change on the interweb

August 1st, 2008 · Comments

As always my plans to spend a weekend dedicated to catching up, and even getting ahead, on my blogging etc seem to have been destroyed before Friday is even over, thanks to a horrible noise from the exhaust on my car. I guess that’s what you get for buying something cheap and unusual!
And that clumsily [...]

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Tags: social networks

If you want a busy homepage, let your users organise it

May 24th, 2008 · Comments

My interest in web design is generally based on usability and accessibility, due to the fact I’m not the most artistic person in the world. I can appreciate attractive designs, but there are far better people than me in the world at creating them.
But something has struck me that I think could be a good [...]

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Tags: Uncategorized