TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Why is mainstream media still confused by the 80/20 rule?

June 9th, 2009 · Comments

A recent study by Purewire revealed that only around 20% of Twitter users are contributing to the service, with 80% having fewer than 10 followers, and 37.1% having no tweets – leading Techcrunch to suppose most people on Twitter are sheep.
Meanwhile the New York Times reports the shocking discovery that bloggers who assume it’s an [...]

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Tags: Digital Culture · Digital Publishing

New stuff in Beta from Absolute Radio

May 22nd, 2009 · Comments

I’m two weeks into my new role as Digital Marketing Manager at Absolute Radio – I’m really enjoying it, I’m getting used to the commute, and hopefully I’ll be back up to speed with my blogging shortly (besides the normal disruption of starting somewhere new, there’s also a truckload of cool things already happening that [...]

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Tags: absolute radio

Of utmost importance for businesses to remember

April 22nd, 2009 · Comments

There’s a great article by Umair Haque on ‘Why the war against file-sharing is unwinnable‘, which was collected in a post on Music Industry Manifesto.
And one quote particularly stood out for me as being an essential element of business:
‘No business has a right to profit, sell, or even to produce. All are privileges that society [...]

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Tags: Digital Publishing · business

Internet discovery still amazes me…

March 8th, 2009 · Comments

Having been active online for over a decade, I’m happy to say that I’m still pleasantly amazed by some of the things I’m able to find online.
For instance, due to the seemingly endless repeats of Scrubs on the E4 TV channel, and the fact it’s the only bearable TV show at 7pm as my son [...]

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Tags: Uncategorized