TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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My new project is now live…

January 5th, 2010 · Comments

Well, after a few late Christmas nights (But surprisingly few), I now have another digital project.
Having spent years creating content and working for a variety of big and small publishers, it felt odd not having an least one working demonstration of how I’d propose digital publishing can work. Since switching to marketing full time as [...]

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Tags: Blogging · Digital Publishing · Videogames · website design

Journalists, marketers and job losses…

September 23rd, 2009 · Comments

I need to tread carefully with this post, which came from a link via @davidcushman and @ajkeen. The article in question is Journos Losing Jobs at Three Times Rate of Average Workers which looks at the number of journalists being laid off in the U.S.
To put it in context, I’ve been fortunate enough to avoid [...]

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Tags: Digital Publishing · journalism · marketing

Why newspapers will need 1000 true fans…

September 21st, 2009 · Comments

Newspapers will need to focus on their ‘1000 true fans’ when they switch on paywalls, judging by a survey released today by Paid Content UK and Harris.
The survey has appeared in response to plans by Rupert Murdoch and others to start putting news content behind a paywall, and reveals that if their favourite news site [...]

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Tags: Digital Publishing

Off to London Twestival tonight… And Google’s news masterstroke

September 10th, 2009 · Comments

And then I’m spending a long weekend concentrating on my family, so don’t expect many updates until Monday…
Details of London Twestival 2009.
And in the meantime, two things have caught my attention:
 
One is the fact that the Government’s quoted figure of 7 million illegal file sharers seems to have been revealed as being spun out of [...]

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Tags: Digital Publishing