TheWayoftheWeb

One response to a changing economy, whether global or digital, is to pursue efficiency. Cut costs, overheads, staff and anything else you can to make your company as efficient as possible.
I’m quite obviously not Umair Haque, but I’ve been in companies or known friends and associates who have all been part of this drive at [...]

[Read more →]

Always good to get some nice feedback…
‘Dan Thornton provided a particularly insightful introduction to online communities at a recent ALPSP seminar. The detailed analysis of the available options for publishing in its varied forms provided an exciting launch pad for the day itself and provided food for [...]

[Read more →]

Does any magazine company have a clear strategy for their digital business? Viewing it from the outside, there seems even less chance of picking who will be successful in the future.
Dennis Publishing seemed to be leading the way with online mags Monkey, iGizmo and iMotor, but has gone on to buy The First Post and  [...]

[Read more →]

There has been a lot of debate recently about the need for companies and organisations to employ social media managers and specialists in a dedicated role – the main criticism appears to be that the role isn’t needed because employees already use social media.
That might be the case in a limited number of small organisations, [...]

[Read more →]