Tickets discount on Social Media in Business for TheWayoftheWeb readers

If you’ve seen the line-up for the Social Media in Business event in London on the 21st of May, you’ll probably be keen to attend, and if you use the code at the bottom of this post, the organisers will kindly give you a 15% discount.

Places are limited to around 300 people to see a great line-up including some personal friends of mine, including David Cushman (90:10) , Eaon Pritchard (Geronimo) and David Parfect (Facebook). Plus the likes of Heather Taylor from PayPal, Stewart Townsend from Sun Microsystems, Stuart Bruce from Wolf Star, Lloyd Davies and so many more it’s easier for me to link to the agenda than list them all.

Obviously you can also keep up with the announcements by hooking up with the SMiB presence on Twitter and Facebook.

Advance tickets already have a 25% reduction on the standard price if you order before April 30th, and you can save an extra 15% on top of that by using the following code on the ticket puchase pagesmibweb

Social Media in Business
Social Media in Business

Disclosure: As a blog partner, I’ve been kindly offered a free ticket to the event – but as I’m hosting a roundtable at an event just four days later there’s a chance I might not be able to use it. So keep checking the site (You can subscribe via RSS, follow the feed on Twitter, or join up on Facebook), and if I can’t make it, I’ll offer it up in some way…

The paradox of public transport

Peterboroughs station on Flickr by rayparnova (CC licence)

Peterborough's station on Flickr by rayparnova (CC licence)

In the current economical and environmental climate, we’re all being encouraged to use public transport, but surely there’s one essential paradox that needs to be solved first:

The more people use it, the worse the experience is.

For example, a packed train to London saw me paying to sit in the rather pretentiously named vestibule between carriages, by the toilet, with my laptop on my knees for the two minutes before the battery died and I ended up reading a warning sign for the rest of the journey.

The return journey saw me in an almost empty carriage, in a comfortable seat, with pretty quick wifi, and two plug sockets for my laptop and mobile.

There has to be some way to do something different and make the experience actually improve if I encourage friends and colleagues to join me on the train. Savings, priority for packed trains, or even something really odd, like having a fridge full of free drinks which are only accessible if two or more people both insert barcoded tickets into a machine.

I don’t have the answer, but at least I recognise the problem of trying to convince me to pay more than the cost of petrol for the same trip, and then penalising passengers if the service becomes more popular. And making travel more social and helping self-forming groups may work.