TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Online collaboration isn’t always an easy option…

August 13th, 2008 · Comments

There’s a tendency to look at User Generated Content and online collaboration as an easy way to create content, products and services without some of the hassles of a traditional business.
And it’s easy to understand why: No ground rent, no equipment or infrastructure costs, no limitations on who can be involved etc. And no need [...]

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Tags: social networks

The biggest Twitter mistake you can make…

May 9th, 2008 · Comments

I’ve been using Twitter for quite a while (@badgergravling if you’re inclined), and I’ve found it an invaluable place for communication, debate, and refining ideas.
And I’ve also got used to both the concept of following 1000s of people, and combining real conversation, and the growing number of automated blog/website feeds using services like Twitterfeed. But [...]

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Tags: social media marketing · twitter

Changes, they are a-coming…

April 2nd, 2008 · Comments

Three things are going to have an effect on my somewhat erratic blog posting regime over the coming month, so I figure it’s time to share…
Firstly, impending fatherhood is likely to have major implications for my work-life balance, and particularly anything I do in addition to escaping from the house 8 hours a day. So [...]

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Tags: Blogging

Friday thoughtfulness

March 28th, 2008 · Comments

Sadly my attempts to blog more frequently have been slightly inhibited by impending fatherhood, some pressing tasks at work, and what I suspect is a lurking chest infection. So I’m falling back on some quick thoughts and some quick links to share some half-baked ideas before the weekend.

Firstly, the idea of a ‘music tax‘ is [...]

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Tags: Blogging