TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Ditto.net gets put to one side by Bauer Media

June 24th, 2009 · Comments

It’s with a little sadness that I’m writing about the decision by Bauer Media to shelve Ditto.net – the social entertainment guide which I was fortunate enough to have been involved with for a time.
It’s an understandable decision by Bauer Media. Having apparently spent £1 million on funding the site and development, there wasn’t a [...]

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Tags: Uncategorized

Sharing the music: The spread of the Web 2.0 rock stars

August 22nd, 2008 · Comments

Two months ago, my colleague David Cushman and I started compiling a list of ‘Web 2.0 rock stars‘. It was partly a bit of fun, but also to see if it might bring some attention to www.ditto.net (disclosure: Both David and I work at Bauer Media, who own Ditto, and know/work with the Ditto team). [...]

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Tags: Digital Culture · social media marketing

Is Clay Shirky the biggest celebrity of Web 2.0?

August 18th, 2008 · Comments

Because ‘The Rock Stars of Web 2.0‘ list on Ditto.net certainly seems to think so! (Disclaimer – I work for Bauer Media, who created Ditto, and help with some marketing…)
At the moment, Clay Shirky tops the list, followed by Doc Searls, Stowe Boyd and Wayne Sutton. The top female web 2.0 celebrity on the list [...]

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Tags: Digital Culture

Value can emerge from the frivolous thanks to the net

July 25th, 2008 · Comments

When colleague and chum David Cushman and I compiled The Rock Stars of Web 2.0 list on Ditto.net is was a bit of a tongue-in-cheek way to play with an interesting website from the company for which we both work, and on which  help with some marketing.
We thought it may turn up something interesting, but [...]

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Tags: usability