TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Woolworths online is a case study in waiting

February 4th, 2009 · Comments

So Woolworths is going to return as an online-only retailer, having been bought by Shop Direct (which owns Littlewoods and Choice) after going into administration.
It’s going to be very interesting for a number of reasons.
The first is trying to guess what it will actually sell. It had a music download shop, which closed with the [...]

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Tags: business

How TV companies 2.0 can make money

August 2nd, 2008 · Comments

This all came from two articles by two of my Twitter connections, starting with Charles Arthur writing on the Guardian website about the need for television companies to come to terms with filesharing. In it, he suggested TV media firms could make low quality versions of their shows available as they are broadcast as a [...]

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Tags: Digital Culture · Uncategorized

Coldplay demonstrate the problem with the music industry

June 23rd, 2008 · Comments

It’s not a surprise that Coldplay are top of the UK singles chart (along with the album chart as well). Whatever you think of their music, they’ve got the fanbase and the following to make it as close to a sure thing as could be – despite the fact they got beaten by the Crazy [...]

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Tags: social media marketing