Of utmost importance for businesses to remember

There’s a great article by Umair Haque on ‘Why the war against file-sharing is unwinnable‘, which was collected in a post on Music Industry Manifesto.

And one quote particularly stood out for me as being an essential element of business:

‘No business has a right to profit, sell, or even to produce. All are privileges that society grants businesses.’

That’s why I feel discussions about newspapers, music, advertising etc sometimes miss the point. It doesn’t matter how strongly a publisher might feel newspapers are entitled to survive, or whether a prominent musician feels file sharing and digital music is hurting his future income.

It’s down to whether society, in a viable number, feel a business model has the right to profit.

In closing, Umair notes:

’21st century economics are radically decentralized. Wars against networks are unwinnable — when orthodox organizations are the ones fighting them. Only networks (or markets and communities, if you’re a long-time reader) can fight other networks.

Want a better music/media/etc. “business model”? The understanding that hierarchies are dominated by networks is the key — and the failure to understand it is exactly why the media industry is so deeply in decay.’

Money arrives on Twitter with Twitpay

Rather than making money from Twitter advertising, Twitpay allows you to transfer money to any other Twitter user with a simple Tweet.

Money by jenn_jenn on Flickr (CC Licence)

'Money' by jenn_jenn on Flickr (CC Licence)

Send an @ message, for example ‘@badgergravling twitpay $5 for running 140char.com’ or via the twitpay site.

Adding funds to Twitpay can be done via Paypal, and if you’ve got over $10 in your account, you can spend it as an Amazon gift card, a donation to a Twitpay charity, or to Twitpay itself – meanwhile the service takes a flat rate of $0.01 for every $1

It’s a stunningly simple idea to have a ‘Paypal for Twitter’, that came out of a startup weekend. You can read more about how the idea came about on the FAQs page.

What’s interesting is that this is a new approach to providing a monetisable service via Twitter, and possibly creating a new Twitter economy. The main question will be whether enough people have an urge or reason to transfer money to someone on Twitter leaving to use an existing service – and whether more business ideas will appear now the facility is available.

For instance, considering you can place a coffee order via Twitter, perhaps Twitpay could let you pay for it instantly as well, without the need for cash or a debit card?

Edit: Just discovered an alternative in Tipjoy, which also allows for payment via Twitter messages.

Contributing to the internet for more than just recognition…

I’ve had several conversations about user generated content with my colleague and fellow blogger David Cushman (and you can read his take here.)

Any online submission or rating system needs to have some reward to make the time invested worthwhile. And most of the current models use recognition as that reward, including Digg and Del.icio.us.

But the idea of payment is most definitely spreading. For a while bloggers could monetise their work either with advertising on their site – or by submitting articles to sites like Blogburst. Or even by writing content for sites like Helium.

But the options are growing every day. (Note, I’m not vouching for the earning potential, or payments from any of the sites in this post)

You could earn by using a social network like Yuwie.

Or you could submit links and comments to social review aggregator (and Digg clone), Ximmy.

Or by submitting videos to the likes of Revver.

Or you could even submit pages of search returns for Mahalo.

What’s interesting is how these sites will fair, and how the payment system evolves. Is payment enough to tempt enough users to make Yuwie or Ximmy a viable alternative? Because currently the payment system is definitely aimed at keeping payments as an optional bonus rather than a viable reason to justify the time involved.

Mahalo, meanwhile, takes a more valuable view of the content provided – as it should if it will challenge the likes of the Google search algorithm. Whereas Yuwie or Ximmy offer miniscule amounts for micro actions, Mahalo pays a huge amount, by comparison. But it also expects a lot more work, and applies a rigorous judging procedure.

But the main risk I can see for any of these new business is that their success could easily pave the way for competitors to attack them in a simple price war. And that could lead to a lot of false promises and unmade payments until finally the payment equilibrium puts a fair market price of user submissions, participation, and content.

That’s why I wouldn’t advise anyone to build a system around payment alone. But increasingly payment is becoming an expected part of participation and has to be factored into any social plan. The only variable is whether 1000 links to articles is worth $10 of my time for Ximmy – or a page of researched and picked search returns is worth $10 of my time on Mahalo!

This is just the start of my research into the online user economy, and economics isn’t my main skill, so I’d be really interested in opinions, comments, and anyone’s experiences with using paid UGC sites of any type…

(For the record, I’ve signed up with almost every site mentioned, but I’m still working towards any actual payments!)