TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Are efforts to get boys reading more barking up the wrong dead tree?

January 8th, 2009 · Comments

As a relatively new father, I’ve suddenly become far more interested in the educational merit of the transition from dead-tree print to digital,  in addition to the implications for journalism and marketing.
So I paid a little bit of attention to the Oxford University Press launching a range of ‘computer-esque books to encourage boys to read‘. [...]

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Tags: Digital Culture

Why I wish I was my son…

December 30th, 2008 · Comments

Originally I was going to write a flippant post about how doing social media is a lot like having an 8-month old (long hours and sleepless nights worrying about how he/it is developing, and which are the best toys to be providing to enrich his/people’s lives).
That prompted me to consider how lucky he is to [...]

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Tags: Digital Culture