TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Digital business needs to be effective more than efficient

January 19th, 2010 · Comments

One response to a changing economy, whether global or digital, is to pursue efficiency. Cut costs, overheads, staff and anything else you can to make your company as efficient as possible.
I’m quite obviously not Umair Haque, but I’ve been in companies or known friends and associates who have all been part of this drive at [...]

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Tags: business

Two adverts that irritate the s*** out of me

January 5th, 2009 · Comments

It’s the perfect time for ranting as I’m still feeling a bit poorly, so I thought I’d highlight two television adverts currently irritating the hell out of me.
First up, is the PG Tips homage to a Morecombe and Wise sketch, mainly because it’s so completely irrelevant to me, but seems to be on constant repeat [...]

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Tags: advertising · marketing