TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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When personalised emails turn ugly

October 5th, 2009 · Comments

I’m all for personalisation and customisation. When done well, it can be a brilliant tool for helping people to feel part of a community.
But with anything good, there’s always a risk that something will go wrong if you’re not careful.
Hence why I had to chuckle when a recent major conference (6 letters with a : [...]

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Tags: marketing

Does social media really increase your emails?

September 30th, 2009 · Comments

Social Media leads to more time spent on emails, according to a new study by Nielsen (Found via Mashable).
Apparently heavy social media users spend much more time consuming email each day, and it seems to only be increasing judging by the study. There’s no inference whether this is a good or bad thing, but the [...]

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Tags: Uncategorized

Saturday link round-up

April 18th, 2009 · Comments

Some interesting links for the weekend:
London’s best free wi-fi hotspots – Timeout: The type of guide I kept meaning to find/write, and suddenly it appears!
Email is such a blunt tool – Neil Perkin: Neil not only writes consistently great posts but always seems to find the perfect images to illustrate them, along with brilliant visual [...]

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Tags: links

Your web location, location, location

December 9th, 2008 · Comments

Thinking about the merits of Facebook Connect and Google Friend Connect as ways to provide one single online identity for whichever sites you interact with, I realised how hard it can be to find me.
Sure, my two blogs are reasonably well known, I’ve got a reasonable reputation for both my real name and my pseudonym, [...]

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Tags: Uncategorized