I’m all for personalisation and customisation. When done well, it can be a brilliant tool for helping people to feel part of a community.
But with anything good, there’s always a risk that something will go wrong if you’re not careful.
Hence why I had to chuckle when a recent major conference (6 letters with a : [...]
When personalised emails turn ugly
October 5th, 2009 · Comments
Tags: marketing
Does social media really increase your emails?
September 30th, 2009 · Comments
Social Media leads to more time spent on emails, according to a new study by Nielsen (Found via Mashable).
Apparently heavy social media users spend much more time consuming email each day, and it seems to only be increasing judging by the study. There’s no inference whether this is a good or bad thing, but the [...]
Tags: Uncategorized
Saturday link round-up
April 18th, 2009 · Comments
Some interesting links for the weekend:
London’s best free wi-fi hotspots – Timeout: The type of guide I kept meaning to find/write, and suddenly it appears!
Email is such a blunt tool – Neil Perkin: Neil not only writes consistently great posts but always seems to find the perfect images to illustrate them, along with brilliant visual [...]
Tags: links
Your web location, location, location
December 9th, 2008 · Comments
Thinking about the merits of Facebook Connect and Google Friend Connect as ways to provide one single online identity for whichever sites you interact with, I realised how hard it can be to find me.
Sure, my two blogs are reasonably well known, I’ve got a reasonable reputation for both my real name and my pseudonym, [...]
Tags: Uncategorized

