TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Private companies, ID cards, data and employees

November 18th, 2009 · Comments

Anyone else making a link between the uproar when UK Home Secretary Jacqui Smith revealed plans for private businesses like chemists and photo shops to record fingerprints and biometric data for the proposed national identity card scheme, and the news now that T-Mobile UK employees have been caught selling consumer data to outsiders?
Data is valuable, [...]

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Tags: data

When concerns over social networks go way too far…

June 25th, 2009 · Comments

Businesses and organisations can either embrace the opportunities and challenges of increasingly easy social interaction, or they can react against it. And two recent examples show how worrying that reaction can be.
Most digitally-aware people realise that anything you put on a public (or even supposedly private) social networking site can be seen by people including [...]

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Tags: Digital Culture · Digital Publishing

How Coke and Pepsi are wasting their online strategy

November 28th, 2008 · Comments

I have to admit that as a non-coffee drinker, I’m pretty addicted to caffeinated soft drinks. To the point where I’ve just shocked myself by working out that, in conjunction with my partner, we spend about £957 per year just on Coke or Pepsi! The fact that I can happily switch between the two main [...]

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Tags: Uncategorized · social media marketing

An odd experiment in webcam marketing….

October 21st, 2008 · Comments

Just a quick heads up – I was just about to log off from Twitter when Darren Rowse (@problogger) flagged up an interesting intiative which was then sent into chaos by a reasonable number of his 12,509 followers!
Creative Agency LisaPMaxwell has set up a site which allows every employee to chat via webcam when they’re [...]

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Tags: social media marketing