Although hardly newspaper/print apologists, both John Duncan and Martin Langeveld have posted interesting articles trying to compare the print/online split in newspaper readership in number terms. Duncan comes in with online having 17% of page impressions on Inksniffer using the Guardian as a case study, while Langeveld posts that only 3% of newspaper reading happens [...]
Why it’s dangerous to compare print figures to website stats
April 14th, 2009 · Comments
Tags: Digital Publishing
Offline example of social media marketing by the local Chinese takeaway
February 24th, 2009 · Comments
Back in November 2007, I wrote about a new Chinese takeaway restaurant in Peterborough which was doing a great job of making an impression by engaging with it’s consumers.
Kung Fu Kitchen explained its belief in a letter sent out with vouchers and other goodies, and then followed up meal deliveries to check everything was OK [...]
Tags: social media marketing
No comment needed on NUJ comment
February 20th, 2009 · Comments
Happened across this post, via Antony Mayfield.
Regardless of the actual post, what really caught my eye was in the comments by Chris Wheal:
First:
‘Let me reiterate a principle of journalism: You contact the subject of a story and put the allegations to them before you publish.
Had you done so – contacted the NUJ or me, as [...]
Tags: journalism
Breaking the habit of broadcast media
October 21st, 2008 · Comments
It’s only when you try and break a long held habit that you realise how much we’re all influenced by the way we’ve always done things. Since starting my efforts to cut down and stop smoking, I’ve managed to get to the point where I only have the occasional cigarette once the family has gone [...]
Tags: Digital Culture · Digital Publishing · social media marketing

