TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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The consequences of revealing myself online…

March 10th, 2008 · Comments

It’s been a few days since I switched from my Badger Gravling alias to blogging under my real name. And bearing in mind it coincided with a weekend away from my computer, and self promotion via the likes of Entrecard, I wasn’t expecting to see any kind of change. And looking at Google Analytics and [...]

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Tags: Blogging

Conversation about definition: Marketing, Blog, Bloggers, Public Relations (PR)

February 27th, 2008 · Comments

Aside from an exponential increase in my involvement on Twitter, and setting up FriendFeed on an experimental basis, probably my most interesting discussion at the moment is with Brendan Cooper, the creator of the PR Friendly Index.
Having submitted this blog, I was curious whether it’s non-appearance was down to performance, or definition (I promise I [...]

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Tags: Uncategorized

The real cost of advertising?

February 11th, 2008 · Comments

There are now three options for advertising on my blog, and it’ll be interesting to see which one gets the most participation. So far I’m happy to be participating, and promoting, all three.
Entrecard is free ‘blogging business card’ in the top left. Drop your card on a blog, get a return drop, and watch the [...]

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Tags: Blogging