TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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‘The Supermarket effect’, and how to minimise it…

November 18th, 2008 · Comments

I’ve coined the term ‘the supermarket effect’ in conversation and in passing, and never really publicly defined it. So for future reference:
The Supermarket Effect: The initial response to a new layout to a website, which echoes your first reaction to a supermarket changing it’s layout; ‘Oh, for crying out loud, where have they put the [...]

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Tags: community

Worth repeating?

September 26th, 2008 · Comments

Writing about how the election coverage on Twitter and C-Span points to the future of media coverage, I came up with a little gem that I thought might be worth repeating for any of you who don’t crossover to my microblogging blog, 140char.com:
‘aggregation of sources of information provides a starting point for a media company [...]

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Tags: Digital Publishing

The Snarkiness of social media

June 24th, 2008 · Comments

There’s a growing recognition that social media is still evolving from a fairly early stage of development, and there’s a way to go before it gains mainstream adoption and recognition – certainly something I agree with.
A great post by Will McInnes explores this idea with the Age of Control (the past), the Age of Dialogue [...]

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Tags: Uncategorized

Building and keeping a community

March 13th, 2007 · Comments

Not a day goes by without the launch of a new social site, or the relaunch of a brand with social networking as the new focus.
This isn’t a bad thing, but there seems to be some pretty big problems in between what website creators think is needed, and what website users actually want.
[...]

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Tags: Uncategorized