TheWayoftheWeb

As a relatively new father, I’ve suddenly become far more interested in the educational merit of the transition from dead-tree print to digital,  in addition to the implications for journalism and marketing.
So I paid a little bit of attention to the Oxford University Press launching a range of ‘computer-esque books to encourage boys to read‘. [...]

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The most important element of a successful website isn’t the technology, the content, or the marketing. It’s having a clear and defined proposition which is understood by the entire team – and most importantly, by the users of the website.
I’d always been implicitly aware that the likes of Google, Ebay et al had a clear [...]

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