TheWayoftheWeb

As always my plans to spend a weekend dedicated to catching up, and even getting ahead, on my blogging etc seem to have been destroyed before Friday is even over, thanks to a horrible noise from the exhaust on my car. I guess that’s what you get for buying something cheap and unusual!

And that clumsily links into the amount of change that’s occurring at the moment to major sites:

New look Facebook has been talked about a lot, and it’s now available. And to be honest, I’m really undecided about the design. It certainly makes it more blog/lifestream than profile page, and it moves applications out of the way, which is good for dealing with application addicts. I’m surprised the advertising is moved out to a column where it is easier to ignore over time, although it did catch my eye the first time it logged.

And there’s new look Delicious. Notice the lack of del.icio.us, as it’s now become www.delicious.com, as they were seeing all sorts of versions of the name being used. A bit of a shame in some ways, as it was one major way to stand out from the crowd. Ma.gnolia might feel a bit silly now! Again the design is cleaner and more modern, and a little lifestream-esque.

And you may have heard the tiniest of whispers around the web that tiny new startup Google is being challenged by a new search engine called Cuil, which claims to index more pages than Google, and return more linked results. One interesting ploy is that they promise information for each search will be anonymous - fine in theory but what will happen in the event of a court case? At the moment, returns a bit flakey, like this one for Dan Thornton. But I’m going to give it some time before making a judgement - I was initially unimpressed with Mahalo, but I’ve grown to like it more and more as time goes by. The best thing about Mahalo’s human-powered search is that the official plugin allows you to display an information box alongside your Google results - meaning it can save you a few clicks if you’re researching something which is covered.

And rounding off a pretty quick skim, is the news for social media marketing, research and business people that Forrester has bought Jupiter Research, which is pretty big news in that space.

Now if I can just stop the exhaust falling off the car, I might be able to catch up with a  few things.

Forrester Senior Analyst Jeremiah Owyang publishes a valuable blog, Web Strategy by Jeremiah, for anyone in the digital space.

It’s a must-read, hence making it into my blogroll. And one of his most recent posts is a classic, in which he compares the amount of data the U.S Government has on Generation Y, and compares it to the data which Facebook has access to.

And although the Government will have access to sources it won’t have publicised, and has ways to access anything if it really tries, the interesting point is that Facebook has accrued all this data by participants self-submitting it. No census, no artificial rewards, no incentive schemes, and no forcing people.

Check out Jeremiah’s insightful thoughts, and make sure you check out the comments which are normally just as informative.

It’s easy to compare the current and growing rivalry between Twitter and Plurk to the rivalry experienced by Myspace and Facebook. And with Facebook recently becoming the biggest social network in the world, could Plurk pull the same trick with microblogging?

Well, for starters there are some slight differences in the two rivalries. Although Myspace became the biggest player in social networking, it didn’t have the first player status Twitter has - that honour belonged to the infamous and yet still running Friendster.

Twitter and Myspace do both fall foul of the fact that user customisation sometimes leads to profiles looking like a car crash, but as Twitter tweaking is more limited, it’s escaped the worst excesses. And while Plurk takes a more stylish route, perhaps in the spirit of Facebook, it’s far more overwhelming, with the horizontal timeline, Karma and cartoon icons.

But the biggest difference between Facebook, Myspace , and even Plurk at this stage from Twitter, is that Twitter is powered by mainly third party applications and integrations. It may be the reason the database is unreliable at the moment, but around 90% of queries come from external applications - not direct via the website. There’s just some of the many, many Twitter tools listed here. It isn’t like Facebook or Myspace, which uses applications as a way to add interaction and entertainment to the network. In this case, the applications can be the only entry to the network for many people.

And yet it’s this that makes me think Twitter will remain the leader in microblogging for a while yet, and is a way from peaking. There’s a limit to how many networks people will join, but Twitter apps can increasingly use the technology for their own devices, and can start to utilise Twitter within other websites. For instance, Chirrup uses Twitter to power blog and website comments.

Imagine more companies using Twitter to converse internally, now that more and more people have grown used to Instant Messaging and Facebook. And more public users of Twitter applications, and aggregators like FriendFeed.

I don’t want to overhype Twitter, despite my addiction (@badgergravling). There’s still a need for social networks, forums, Instant Messaging, email, telephones and even snail mail for different functions. I wouldn’t have started a blog about microblogging otherwise! But just as it’s now a rare event for me to use the postal service, and my email influx has waned, microblogging means IM and social networks are replaced by semi-instantaneous Twittering…

It’s been said before, but having chatted with some of my readers, and having been unable to quickly find a previous online example, I though it’s worth restating: There’s nothing new in Web 2.0.

And by that, I mean there’s nothing new about the facilities Web 2.0 offers. And now for some examples:

Tagging: Every time you’ve labeled anything in your life, you’ve tagged it. Putting your bills in a folder, putting a sticker on your homemade chutney, or creating a mixtape of songs. If only we’d called it labeling, rather than tagging, I’d have saved myself a few hours of explaining. And a Folksonomy is just what happens when information is structured by people labeling it.

Social networking: Every time you’ve been introduced to someone via a friend, or found yourself chatting to someone you’ve stood next to at a concert, or at the football, you’ve networked socially. Facebook and Myspace are the internet equivalents of your local pub, or the reading group at the local library.

Blogging: Diaries. Fanzines. The family newsletter tucked inside Christmas cards. Newspaper columns.

Crowdsourcing: Happened hundreds of years ago. Sticking up a ‘Wanted’ poster and offering a bounty was crowdsourcing people to catch a criminal.

Social news aggregators (e.g. Digg): Just recording online the same opinions you’d get chatting around the office coffee machine/smoking area.

Word of Mouth, Buzz, Social Media Marketing: When your pipe sprung a leak last night, and you came into work and asked your friend if they knew a good plumber - that’s Word of Mouth. Buzz is just getting lots of people talking and recommending. And social media marketing is just using the new online gathering places.

I did lie earlier.

There is one new thing about all Web 2.0 technology which radically changes everything we know. It’s made it so much easier to do all these things, that the amount of people involved, and the effects, have been amplified 100s, 1000s or even millions of times. It’s always happened. But now it’s happening on a global scale, and in a way that can change the fortunes of businesses.