TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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How NOT to do social media – The Motorola Mishap

November 26th, 2008 · Comments

Found on CrunchGear, and originally on Boing Boing Gadgets is a great example of one or more people spamming the comments of everywhere they can find to promote a new phone by Motorola. One comment on Boing Boing demonstrates how much hard work this individual has been doing to shoehorn his stock comment into completely [...]

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Tags: social media marketing

Belonging to Seth Godin’s ‘Tribe’

October 29th, 2008 · Comments

I’ve been a bit remiss in not blogging about Seth Godin’s latest book, promotion, and social experiment until now. Mainly due to the hundred and one things I’m thinking about – but I have no excuse as my pre-release copy came yesterday as a special gift given to everyone who pre-ordered and signed up for [...]

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Tags: social media marketing