TheWayoftheWeb

I’ve just been looking at the latest stats from comScore (Via Techcrunch), and the statistics for Facebook’s arrival as the fourth biggest site in the world illustrated for me why site stats can become both meaningless and rather dangerous.
For starters, the numbers of the top sites are so big that we don’t really have any [...]

[Read more →]

I had an amazing response to my previous post, ‘Why it’s dangerous to compare print figures to website stats‘, including a good follow up post by Martin Belam, the invitation to repost and start contributing to the Online Journalism Blog, great comments from Dave, Neil and Andrew, and most impressively, Martin Lengeveld updated his original [...]

[Read more →]

Although hardly newspaper/print apologists, both John Duncan and Martin Langeveld have posted interesting articles trying to compare the print/online split in newspaper readership in number terms. Duncan comes in with online having 17% of page impressions on Inksniffer using the Guardian as a case study,  while Langeveld posts that only 3% of newspaper reading happens [...]

[Read more →]

Like a lot of bloggers, I seem to have become slightly addicted to compulsively checking statistics when producing content would be more productive. But occasionally it provides a nice morale boost, such as today.
Despite missing the first 10 days of the month on holiday, comparing month on month shows improvements to pretty much every metric [...]

[Read more →]