TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Getting paid to play… social networking for cash…

October 23rd, 2007 · Comments

A new social network site is offering to pay users for taking part. Yuwie aims to reward users for activity and referring more friends to the network, taking inspiration from old-style pyramid schemes.
You get paid for changing your profile, posting content, and when users look at your profile and content. And you get a [...]

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Tags: business · user generated content

A step towards furthering The Long Tail

October 22nd, 2007 · Comments

As I said previously, the excellent Long Tail theory implies how major media companies will continue to co-exist with the long tail of prosumers, but doesn’t justify their continued existence.
That posed me with enough of a problem to email the author (and Wired Editor-in-Chief) Chris Anderson, who inspired me to continue with a thoughtful response. [...]

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Tags: business · journalism