TheWayoftheWeb

Now here’s an example of a great use of marketing to respond quickly and effectively to things as they happen.
I hadn’t heard anything about Virgin Trains trying to cut down on people kissing and hugging at the passenger drop-off point at Warrington Bank Quay station. Apparently a sign banning kissing was put up in a [...]

[Read more →]

One of the detractions around social media, social networking and blogging etc is that there are plenty of people in the ‘real world’ who don’t give a monkeys about the internet.
Which may well be true, but in addition to the somewhat reasonable 140 million+ active users on Facebook, this holiday season emphasised how the world [...]

[Read more →]

I totally accept that part of this problem is my responsibility. I’ve been on the web for a long time, and I should know enough by now to make sure I don’t lose user names and passwords. But when I’m stupid enough to make a mistake, do I have to be punished by losing a [...]

[Read more →]

User generated content (UGC), citizen journalism, blogging. I’m a huge fan of all three when used correctly, but they all need to be handled with care by traditional media companies, whether it’s not serving them properly, or, in the case I’m going to hypothesise about, overestimating their effect.
Way back in June I quoted figures which [...]

[Read more →]