TheWayoftheWeb

It’s tempting to think that social media is a good place to be right now – after all, there’s good evidence it’s one of the few areas of growing employement.
There’s also plenty of talk about how it’s going to grow as a low cost/more effective way to engage people, and therefore drive revenue – but [...]

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I’m always really interested to hear people in non-marketing and non-editorial jobs talk about how they make a living and the way they deal with the challenges they face in their industries. It’s a great way to get some inspiration and find ways to think about things a bit differently.
One topic that’s stuck in my [...]

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There’s been some discussion on the practice of linking internally within a site, kicked off by this piece by Tim O’Reilly, and spreading to places like JP Rangaswami’s Confused of Calcutta. JP references the Cluetrain, and the idea that links subvert hierarchies, and break the broadcast model and walled garden approach.
Which is entirely true.
But I [...]

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Whenever I look at websites or blogs, there’s one key ingredient which is essential 99.9% of the time. It’s so obvious it can easily be missed, and isn’t down to technology or snazzy design. And, despite my slightly misleading title, it can be the easiest and the hardest thing to create and maintain.
It’s focus.
To clarify, [...]

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