TheWayoftheWeb

I’ve finally started upgrading the back end of this blog to start tackling the increasingly important issue of connecting with the discussions posts can prompt in a myriad of places.
Whereas discussion was generally confined to the Comments section in days of old, now it can spring up on Twitter, Facebook, Friendfeed etc.
As a commenter, I’ve [...]

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A few days ago I wrote about the efforts by Pepsi and Coca-Cola to engage their consumers in different ways – Pepsi chose social media, whilst Coca-Cola chose a loyalty reward scheme. And yet they are both making mistakes big enough for me to post ‘How Coke and Pepsi are wasting their online strategy‘.
It’s not [...]

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I have to admit that as a non-coffee drinker, I’m pretty addicted to caffeinated soft drinks. To the point where I’ve just shocked myself by working out that, in conjunction with my partner, we spend about £957 per year just on Coke or Pepsi! The fact that I can happily switch between the two main [...]

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I’m looking for the wisdom of MY crowd.
A thought that occurred to me commenting on a Robert Scoble post.

I use Google Reader because I’ve selected the inputs.
I get news from the people I’ve selected on Twitter and Friendfeed
I get personal news from the people I’ve selected on Facebook.
I don’t use Digg etc as much as [...]

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