TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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A truism from MacLeod and a quick plug…

December 14th, 2008 · Comments

Hugh MacLeod at GapingVoid is rarely wrong! Incidentally, I highly recommend his writing on Social Objects, How to be Creative, and The Hughtrain.
And to balance the amount of links deservedly pointing to GapingVoid, I just thought I’d mention that there is, in fact, a TheWayoftheWeb Facebook Page, which I hope will become a place where [...]

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Tags: Funny · social media marketing

The Add Friend on Facebook T-Shirt and integrating real world brand advocates…

March 13th, 2008 · Comments

It’s interesting to see how the fairly disparate network of friends, colleagues, and random people I’ve built up over the years can sometimes converge on a topic from a variety of different angles…
Take mobile phone QR codes appearing on T-shirts for example. David Cushman has picked up on the use of them for football shirts, [...]

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Tags: mobile

The rules have changed…

July 23rd, 2007 · Comments

Even in web 2.0 a pillock is still a pillock. They just use more buzzwords, without knowing what they mean. From Hugh Macleod’s always inspirational Gaping Void.

addthis_url = ‘http%3A%2F%2Fthewayoftheweb.net%2F2007%2F07%2Fthe-rules-have-changed%2F’;
addthis_title = ‘The+rules+have+changed%26%238230%3B’;
addthis_pub = ”;

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Tags: Funny

Staying creative…

January 17th, 2007 · Comments

There are times when any person can struggle to be creative. If you’re of a literary bent, you get to say you have writer’s block, a luxury which isn’t normally allowed to electricians or plumbers…
“Sorry, I can’t fix your toilet today luv….got a bit of plumbers block”
The normal answer is to walk [...]

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Tags: Uncategorized