TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Businesses use social media for the common good

March 17th, 2010 · Comments

For businesses, there are a couple of main ways to use social media for marketing purposes. One is to simply use the tools to get permission from fans and followers to feed out information and links, generally driving traffic back to your main site.
The other way is to engage with consumers and the public to [...]

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Tags: social media marketing

Great question about data – does Facebook have more than Government?

July 2nd, 2008 · Comments

Forrester Senior Analyst Jeremiah Owyang publishes a valuable blog, Web Strategy by Jeremiah, for anyone in the digital space.
It’s a must-read, hence making it into my blogroll. And one of his most recent posts is a classic, in which he compares the amount of data the U.S Government has on Generation Y, and compares it [...]

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Tags: social networks

Could technology lead to micro self government?

February 6th, 2008 · Comments

A bit of a break from my normal musings on community marketing, digital publishing and journalism, but this idea has been in my head for a while, and I’d welcome other opinions and thoughts…
The idea?
Is there any reason why communities can’t be empowered by a micro-level of self-government, using digital technology?
Or, to put it another [...]

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Tags: Uncategorized