TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Motorcycling and the art of social media

August 31st, 2009 · Comments

As someone who combines an obsession with motorcycling with a love of social media marketing and tech, I picked up on a post back in July when Dave Winer met multiple world champion and motorcycling legend Valentino Rossi. One pioneered blogs, RSS, podcasting, and more, and the other has won eight motorcycling world championships, including [...]

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Tags: Uncategorized

Why Twitter won’t replace Google search- but will overtake it

February 16th, 2009 · Comments

The reason why Twitter and real-time information will overtake Google search isn’t because of the aggregation of the ‘Thought stream’ as Techcrunch has proposed, as Lew Moorman has written, or even as Robert Scoble has written.
For some reason, we still think that a new service will totally replace the old, and that the two compete [...]

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Tags: Digital Culture · social networks

Stop grouping and griping – start thinking and doing

December 19th, 2008 · Comments

It’s tempting to think that social media is a good place to be right now – after all, there’s good evidence it’s one of the few areas of growing employement.
There’s also plenty of talk about how it’s going to grow as a low cost/more effective way to engage people, and therefore drive revenue – but [...]

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Tags: social media marketing

Why the entertainment industry might hate getting social

December 8th, 2008 · Comments

Just a theory, but could it be that the business side of the industry, in control of the finance, business strategy, distribution etc could be worried about letting the inmates take over the asylum?
After all, the creators – the writers, directors,musicians etc seem to have had a rough idea about leading a tribe of passionate [...]

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Tags: social media marketing