TheWayoftheWeb

There are increasing numbers of journalists and bloggers utilising every channel in multimedia to convey their stories and information, but whether you’re contemplating starting to embrace digital multimedia, or you’ve engaged in mixing text, audio, video etc for a while, you’re bound to pick up at least a couple of new tools and ideas from [...]

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I’m working on a series of more practical guides to the basics of Social Media Marketing and beyond, and I’m also aware that the Marketing Measurement page is in need of updating.
So, if you’ve got any questions on Social Media Marketing, post them in the comments, and I’ll do my best to include them in [...]

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I was invited to speak about ‘Building online communities to support successful media brands’ on Tuesday by the Association of Learned and Professional Society Publishers, as part of an event covering what Scholarly Publishing can learn from other industries.
As the opening act, and with a subject so huge, I opted to go for a fairly [...]

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Some interesting links for the weekend:
London’s best free wi-fi hotspots – Timeout: The type of guide I kept meaning to find/write, and suddenly it appears!
Email is such a blunt tool – Neil Perkin: Neil not only writes consistently great posts but always seems to find the perfect images to illustrate them, along with brilliant visual [...]

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