guide - TheWayoftheWeb

Virtual storytellers conference begins November 11

November 8, 2010 By Dan Thornton Leave a Comment

Whether you’re interested in Transmedia storytelling, content marketing, or just creating compelling content that might engage more of your audience, then there’s an interesting two week virtual conference about to kick off which might be useful.

The Reinvention Summit takes place over two weeks, and as it’s virtual, the costs are low, with basic access at $11.11. And for that you get 30+ hours of content, online collaboration and downloadable material, with a healthy range of speakers contributing, some of whom you may well recognise from some big online sites and projects.

There’s a free ebook available, a Twitter account at @GetStoried, and the #reinvention hashtag to follow.

It’s an area in which I’ve obviously got a big interest, as my specialities are in content creation and marketing. I’m a big believer in your story as your brand – and in that being visible as your brand belief. And in the power of compelling content to drive engagement as well as traffic…

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Filed Under: events, marketing Tagged With: advice, conference, content marketing, ebook, event, guide, storytelling, transmedia

Sincerest flattery or just coincidence?

April 11, 2010 By Dan Thornton Leave a Comment

I’m always interested in the links posted by copywriting social media chap Brendan Cooper, and the other day he linked to a nice guide to using Netvibes dashboards I hadn’t seen before.

It’s got a lot of useful info, but I have to admit I did a doubletake when I saw this:

The Way of the Widget? Hmmm….

(I’m sure it’s coincidence, as we’re both riffing off the same Japanese samurai source, but it’d also be great to think someone at Netvibes might have stumbled across my blog at some point over the last few years.)

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Filed Under: Blogging, Funny Tagged With: bushido, dashboard, guide, netvibes, the way of the web, the way of the widget

The best Twitter application guide

September 25, 2009 By Dan Thornton 2 Comments

The ultimate guide to Twitter applications has been an idea many people have had. In fact, I even blogged about trying to start one with other Twitter bloggers back in January. But now Laura Fitton (@pistachio) and an engineering team have unveiled oneforty (no relation!) which is effectively the Twitter version of the iPhone app store.

Sign in with OAuth, and you can fill out your profile, including listing your favourite Tweeters etc. The site will automatically list any applications it picks up from your account – and then you can start finding and adding any others that it might have missed.

badgergravling on oneforty

There’s a curated list of Essential Applications, Most Popular, and the ability to suggest apps that may have been missed. Developers can list and claim their applications, add screenshots and reviews etc, and members of oneforty can then rate and review any application they wish.

Laura is also the Principal of Pistachio Consulting, which concentrates on microblogging, and the author of Twitter for Dummies. So she knows her stuff.

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Filed Under: Tools, twitter Tagged With: applications, apps, guide, laura fitton, oneforty, pistachio, rating, reviews, twitter

Start the week with a great guide to multimedia journalism

September 7, 2009 By Dan Thornton Leave a Comment

There are increasing numbers of journalists and bloggers utilising every channel in multimedia to convey their stories and information, but whether you’re contemplating starting to embrace digital multimedia, or you’ve engaged in mixing text, audio, video etc for a while, you’re bound to pick up at least a couple of new tools and ideas from Mindy McAdam’s Reporters Guide to Multimedia Profiency.

It’s the single PDF compilation of her 15 excellent blog posts on the subject.

And worth reading if you’re publishing anything online, whether or not you’d define yourself as a journalist or editorial staff.

Former colleague (although we never met in person), Adam Westbrook has also been doing some brilliant guides to using multimedia and video.

And for interesting inspiration, I tend to look at Christian Payne, and spend some spare time trying to persuade friend and former colleague Angus Farquhar to spend more time doing crazy stuff and blogging about it.

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