Digital Content, Marketing and Disruptive Technology Consultancy
I’m working on a series of more practical guides to the basics of Social Media Marketing and beyond, and I’m also aware that the Marketing Measurement page is in need of updating.
So, if you’ve got any questions on Social Media Marketing, post them in the comments, and I’ll do my best to include them in the guide, or to answer them directly.
And if you know of any measurement tools that I’ve missed, please post it on that page and I’ll include it.
Cheers!
I was invited to speak about ‘Building online communities to support successful media brands’ on Tuesday by the Association of Learned and Professional Society Publishers, as part of an event covering what Scholarly Publishing can learn from other industries.
As the opening act, and with a subject so huge, I opted to go for a fairly general overview to hopefully inspire more people to give it a go without worrying about the ‘correct’ way to do things – because I’ve found that beyond some simple principles, the most important thing is tailoring what you do to your specific community.
In retrospect I probably could have included some more specific case studies – for instance Absolute Radio on Twitter and Facebook! But that’s why I subtitled it ‘a work in progess’ because anything on online communities is going to need constant revision and updating, and I intend to create v2.0, v3.0 etc and hopefully involve some more people to create a more comprehensive guide.
Then Mashable has ‘the complete guide‘ to Spymaster. Personally, it’s the type of game I would have probably enjoyed a few years ago, but can’t really justify even trying at the moment – my use of Twitter is mainly for discovering information, sharing information, and building connections with people.
But, that doesn’t mean it’s wrong to take part in Spymaster, or the latest frivolous use of # hashtags.
Whatever you do on Twitter, and however you use it, is entirely down to you, as long as it’s within the Terms and Conditions of the site. That’s the beauty of it – and possibly why so many people find it a bit scary and drop from the site so quickly. Whereas Facebook etc have a defined purpose of connecting with people yu already know, which provides an initial safety blanket, Twitter suggests users and friends, but ultimately you can interact how you like, with who you like, when you like.
So while I won’t be joining you on #spymaster or #whateverthelatestcomedytrendis , and I might hope for better filtering to avoid trending topics when they overwhelm my stream, I’ll never tell you to stop!
Some interesting links for the weekend:
London’s best free wi-fi hotspots – Timeout: The type of guide I kept meaning to find/write, and suddenly it appears!
Email is such a blunt tool – Neil Perkin: Neil not only writes consistently great posts but always seems to find the perfect images to illustrate them, along with brilliant visual presentations.
Social Media is good for you – Faster Future: Nice post from Dave Cushman as a counterpoint to the shock headline-grabbing about how Facebook/Twitter etc are replacing the other scourges of humanity – the radio, record player, television, video nasties, video games etc. See also my earlier post responding to the social networking health threat…
Gordon Brown is apparently going to protect ‘high quality’ content on the internet – Cnet: For ‘high quality’, assume he means traditional media – and for how he’s going to protect it – he has no idea, or at least he isn’t telling anyone…
Swedish ISP won’t retain user data – Ars Technica: ‘Jon Karlung, the head of ISP Bahnhof, says that his company won’t turn over any user data to authorities because it refuses to keep any log files. That decision is legal—for now’. This is why I love the Swedes so much!
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