MeasurementCamp – and Twitter

Wednesday saw the latest meeting of MeasurementCamp (Big thanks to @willmcinnes for setting it all up and @helenium for sorting out the venue at Dare Digital). It was a bit strange, as I made it to the inaugral event, and then missed the next three for various reasons. There were quite a few new faces in the room, which was good.

Unfortunately both my son and the train service conspired to make me rather late, but I was still able to get a fair bit from the format, which saw groups tackling one of four real world scenarios – it’s great to be applying our skills to something real rather than debating semantics (buzzwords rather than Web 3.0!) as often happens with social media geek gatherings.

And it was quite funny to see how many times Twitter was mentioned compared to just five months earlier – particular as I missed the chance to meet a lot of people, but I was already following everyone in the room except for one (now added!). I still managed to catch up with a couple of people, which was good – and I’m looking forward to the next one.

Keeping on the subject of Twitter, I had the pleasure of chatting to @amandita about microblogging in my first ever academic interview… She’s interviewing a veritable army of people, so I’m really looking forward to seeing the insights she draws out of it…

The only annoying thing was a though that occurred to me after I’d headed back to the train station, about the position Twitter occupies in my online persona – and why it’s probably the most realistic image of me. On other services it’s easier to slip into a certain subset of my identity – either consciously, or just through habit. But the constant and almost instantaneous nature of Twitter means it’s almost impossible to keep up an act unless it’s a real conscious decision – e.g. @amandachapel. And the fact it is a calculated work of artifice is comparatively obvious. The nature of the fake ExxonMobilCorp showed how suspicions could be raised.

Whereas I tend to be fairly serious using LinkedIn. And depending on the recipient, usually fairly serious in email. And Facebook for me is mainly around photos and events with friends, so I tend to be far more sarcastic then normal.

Like so:

My Serious to Comedy ratio

I’m intrigued to see whether other people think they’re more ‘real’ on Twitter, or whether they find themselves slipping into a persona, either consciously, or without even thinking about it.

A change isn’t quite as good as a rest.

So I’m having both!

I’m afraid there’s going to be a lack of updates here for a couple of days, as there are a few things I need to finish for my day job with Bauer Media (There will still be plenty of updates by the others on www.140char.com). But the plan is to use the time to get into a bit of a schedule for blog posting, and prepare some indepth articles, so everyone benefits in the long run.

One of the events that’s prompted the break is the widely reporter imminent departure of my current boss, Chris Lawson to to whatever Virgin Radio is going to be named. You can see more on his move, along with a rather unflattering picture, on the Guardian website.

You’ll have to wait for official news on what will happen at here at Bauer, but it’ll definitely be interesting to see what Chris gets up to, and I definitely wish him all the best. It was him that pushed for me to have the opportunity to specialize in social media, and move into marketing, and he’s also given me the chance to learn a lot from a host of new challenges since I made the switch.

Meanwhile there’s a whole load of plans, including some social media ideas of my own invention, which I might be able to share at some point soon. And seeing as this is a bit of a self-indulgent post, I might as well mention the fact that in addition to working alongside the fantastic Charlie Watson in Digital Marketing, there’s also the joy of working with two new Marketing Executives, James MacDonald and Joe Griffiths-Barasso, who I know will probably read this, and hopefully won’t mention the fact I’m publicly appreciative of their enthusiasm, and that they’re both really engaged by the social media side of digital marketing.

And onto something less of a love-in:

Social Media Measurement Camp is taking place tomorrow, and for once, I’m able to attend, rather than lame excuses like the birth of my son etc! Details of Measurement Camp 5 tomorrow are Helen Lawrence’s blog, here. And if you can’t make it, there are details of what is trying to be achieved and future events on the Measurement Camp wiki, or via the blog of the only slightly camp Will McInnes.

(Since I attended the first one, it sounds like a fair few people I’ve only met virtually via Twitter will be there – should be interesting to meet in the flesh. I’m already anticipating someone pointing out I’m shorter than they thought…)