TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Two adverts that irritate the s*** out of me

January 5th, 2009 · Comments

It’s the perfect time for ranting as I’m still feeling a bit poorly, so I thought I’d highlight two television adverts currently irritating the hell out of me.
First up, is the PG Tips homage to a Morecombe and Wise sketch, mainly because it’s so completely irrelevant to me, but seems to be on constant repeat [...]

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Tags: advertising · marketing

Can large companies do Web 2.0?

February 18th, 2008 · Comments

Usually in the newspaper business, The Guardian is heralded as the most Web 2.0, new media savvy example.
And usually, they exhibit fairly good awareness, such as quoting me on a recent widget ’scam’ which I fell for.
And yet, within the space of a few days, they’ve gone and made a has of something as simple [...]

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Tags: Blogging