TheWayoftheWeb

I’ve coined the term ‘the supermarket effect’ in conversation and in passing, and never really publicly defined it. So for future reference:
The Supermarket Effect: The initial response to a new layout to a website, which echoes your first reaction to a supermarket changing it’s layout; ‘Oh, for crying out loud, where have they put the [...]

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There’s a difference between successful new technologies and websites, and ones which fail.
All the successes are able to answer a problem, or solve an existing one, in a simpler, easier, faster way than before. If what you’re planning needs explaining in more than a sentence, or needs instruction for a consumer/visitor to use, then it’s [...]

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