TheWayoftheWeb

I’ve been involved in a lot of discussion about measuring social media and social networks, particularly around readership, influence, and social media and community marketing. And I quite often hear the quote that such measurement is like ‘figuring out if you have a good marriage’, which comes from Ian Schafer of Deep Focus. The Adweek [...]

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There’s just one problem which requires solving to finally put social media/buzz/community marketing people in a position to easily justify investment and resource.

We can all measure the splash of a promotion dropping into our worlds.
But what we need to do is be able to measure the quality and quantity of every ripple it makes, and [...]

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Aside from an exponential increase in my involvement on Twitter, and setting up FriendFeed on an experimental basis, probably my most interesting discussion at the moment is with Brendan Cooper, the creator of the PR Friendly Index.
Having submitted this blog, I was curious whether it’s non-appearance was down to performance, or definition (I promise I [...]

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