5 essential books for geeks…

Having seen some recommendations for what Wired considered the essential books for any geek, and found it a bit esoteric in recommending the original Dungeons & Dragons manual, for example, I thought I’d recommend the five books I have read, owned, re-read and recommended on numerous occasions as the core of my own geek libary. It’s not a definitive list, as I’m sure there are some great books I’ve yet to read, and it’s not focused on marketing, because that requires it’s own list.

So if someone was intending to spend a while on a desert island and wanted to be a fully certified geek by the time they got back, what would I recommend?

 

The Hacker Crackdown: Law and Disorder on the Electronic Frontier by Bruce Sterling:

Originally published in 1992, Bruce Sterling does an amazing job of explaining the roots of how hacking became a target of law enforcement and media scare stories, in addition to describing the various groups involved, from hackers to law enforcement and civil libertarians.
And whilst the names and people involved may have changed in the last 20 years, it’s still relevant – the motivations and aims of each group continue to this day. By that, I don’t mean that all hackers are working towards some kind of common vision, but that there are certain traits and motivations which are shared by a signficant proportion. And a study of hacking forums released just last week backs that up.

 

Code 2.0 by Lawrence Lessig:

If you’re not taking an active role in the political and legal threats to the internet as it is today, or at least considering them and their implications, then you really, really, really need to read this book to understand that the ‘free’ internet as we consider it exists only because of the underlying code, and that can be changed, manipulated and controlled by govering interests, including Governments in particular.

 

Neuromancer and/or Pattern Recognition by William Gibson:

Picking the first major novel by the creator of cyberpunk isn’t exactly a radical suggestion, but when it comes to weaving fascinating stories with a technology thread, there are few equals. However, if the thought of science fiction, or the memory of Keanu Reeves in Johnny Mnemonic put you off, then it’s definitely worth trying Pattern Recognition, which is set in the modern day with a suspence/thriller approach. You’ll barely spot the references to technology as it’s as integrated to the story as it is to many of our lives now. And one of the other works I love by William Gibson was his collaboration on ‘The Difference Engine’, with Bruce Sterling. Yep, the one I first recommended.

 

Makers or Little Brother by Cory Doctorow:

Again we’re venturing into science fiction territory, but the best recommendation comes from my own family. After 10 years of playing with websites, it was reading Cory Doctorow that prompted my father to say that he finally understood why I kept going on about the web, social networks, 3D printing etc.

In the Gibson vein, both are strong stories which happen to have technology woven into them, and Makers is particularly relevant given the current economic situation, and my own predictions about 3D Printing. Little Brother is more accessible, and don’t be put off by anything that comes with a ‘teen’ label. Sometimes we forget how intelligent teenagers actually are, but Doctorow hasn’t.

 

Web Analytics an Hour a Day by Avinash Kaushik

The most practical and business-led recommendation isn’t exactly a hands-on guide to analytics product, despite the title. It’s actually a supremely good introduction to analytical thinking in general for businesses and websites, and then outlining the various useful metrics and methods to actually achieve progress, rather than just churning out pointless numbers for the sake of it. Google Analytics is used as the standard example for everything, but considering the fact it’s pretty much the default option as a free tool, that’s no bad thing, and all the information is transferable to whatever analytics package you prefer, but it means you can work directly on your own test site without spending any cash, for example. And it comes with a handy CD full of videos, podcasts and other info. So when the other books have inspired you to do something, now you’ll now whether that something is being successful or not.

 

And if you want to find out more without paying any money, then there’s

So those are my five (OK, stricly seven) books which form the core of my own geek library. They’re the ones I’d immediately replace if lost.

And while I could go on to recommend so many other great books, I’d rather read your recommendations for the must have geek books you love – so do leave a comment, as it’s not just me that will benefit…

#marketingmusicmondays

With the constant demands of content creation and digital marketing, plus an ever-increasing list of clients and commitments, I’m constantly looking at ways to be more efficient and effective in what I’m doing. But sometimes it can be a bit of a struggle as as someone still building up to an established business, and Monday’s are the trickiest day of the week as I try and get back up to speed after two days of spending more time with my family and less online.

So to keep things going on a Monday, I’m toying with regular #marketingmusicmondays – music is pretty important to me, and there’s even a song which already encapsulates my brand marketing for everything I do.

Oh, and I picked the title for the sake of alliteration, but hopefully they might get you kickstarted on a Monday if you’re a writer, blogger, small business owner etc as well…

So what’s the first song?

 

It’s Pearl Jam doing an acoustic version of a song which sums up in it’s title what we should really be trying to build with any business or marketing – even if we can never probably truly achieve it. But we don’t have to actually reach a ‘State of Love and Trust’ – we just have to be on the journey to ensure that our business or marketing plan is heading in the right direction and probably achieving a lot of our goals for building communities and engagement on the way!

Some calming inspiration…

Things have been busier than ever over the past few weeks, which makes me hugely thankful as someone who is mainly freelancing. And as a result, I’ve been reminding myself of various ways to keep inspired and avoid getting stressed.

Besides reading, videogames, and actually getting outside with my family, there are still some things which work whilst staying in front of a PC screen. Some research may suggest videos or images of cute animals helps lower stress levels, and I’m not averse to the odd lolcat, but I think the best thing I’ve found is a couple of minutes looking at ‘Interesting photos from the last 7 days‘ on Flickr.

It’s incredibly simple – a page of 9 photos which Flickr users found interesting. And the Reload button finds 9 more. And so on until infinity, or the next week presumably roles around.

But beyond the fact that most pages feature 9 amazing images on a huge variety of subjects, it’s also a calming and inspiring sign of how much amazing content is being uploaded onto the internet every second, minute, hour and day. Rather than feeling like the information overload of RSS and Twitter, the chatter of Facebook, or the audio-visual hullabaloo of Youtube, it’s just 9 simple images. No more, no less.

In some ways, it makes me question how complicated we actually need our information filters to be.

And on another level, it just helps me relax for a few moments – and it never takes long before I’m ready to get back to it!

Thank you and some free books for Christmas reading

It’s the season of goodwill, so it seems a perfect time to say thank you to everyone that’s visited my blog, followed or message me on social networks, or kindly referred me to potential new clients. Plus everyone that’s helped me set-up sites, answered my own questions, and anyone that’s come along to the #DPiP meetups or chatted at conferences etc.

And as times are financially tight for most people, and the cold weather for a lot of us is conducive to staying inside in the warm, I’ve put together a list of some books which I recommend, and are freely available for download (usually under a Creative Commons licence) – mainly because as much as I’d like to offer something I haven’t managed to come up with my own book as yet…

Obviously if you download them and enjoy them or get value from them, I’d encourage you to thank the author by buying a copy for a friend, maybe buying a copy to share in your business, or buying a copy for your local library, for example.

Note: Some of the links are to descriptions, others are directly to PDF downloads. And please check before assuming that any of the works are Creative Commons licenced.

And if you want to compare notes over Christmas, I’m just starting:

So get downloading, have a read, and maybe you’ll be inspired to help the author and your friends/colleagues/local neighbourhood. As an inspiration bonus, I’d also recommend checking out Cory Doctorow’s fictional novels – particularly Makers‘, ‘Little Brother, For The Win‘, and Down and Out in the Magic Kingdom

And if you’ve got recommendations you can share, or want to share your thoughts on any of the books listed, comments are much appreciated!