TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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BMW’s new ‘Joy’ ad doesn’t have that effect on me…

August 26th, 2009 · Comments

I’ve always been a big fan of cars and motorcycles, coming in somewhere on the Steve McQueen/Jeremy Clarkson end of the spectrum, and I’ve liked a lot of BMW’s.
But their latest ad just really doesn’t work for me:

The problem is that it’s mixing two things badly, and comes across as incredibly patronising: ‘at BMW we [...]

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Tags: advertising · marketing

Attribution in advertising…

May 13th, 2009 · Comments

I’ve just been reading a great post on the Creative Review blog which covers a growing issue in advertising at the moment.
Namely, the increasing crossover between videos on Youtube, and mainstream advertising which may or may not have been inspired by the original.
Honda’s Let It Shine commercial led to similar thoughts from Carl and Dave.
And [...]

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Tags: advertising

Why you should read ‘The Blue Sweater’ by Jacqueline Novogratz

April 13th, 2009 · Comments

If you’re involved or interested in charity, social good, business, management or leadership, then I highly recommend The Blue Sweater: Bridging the Gap Between Rich and Poor in an Interconnected World having found it important enough to read it twice in the space of the few days I’ve had it!
And it’s not even about social [...]

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Tags: business

When data can take your breath away

March 25th, 2009 · Comments

Wow.
Click through to Youtube to watch the video below in all it’s full-sized glory.

It’s a 24 hour observation of large airline flights condensed into just over a minute, found via Musings of an Opinionated Sod. And his closing sentence beautiful sums up how the ways we produce great content can, will, and has changed, whether [...]

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Tags: Uncategorized