TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Breaking the habit of broadcast media

October 21st, 2008 · Comments

It’s only when you try and break a long held habit that you realise how much we’re all influenced by the way we’ve always done things. Since starting my efforts to cut down and stop smoking, I’ve managed to get to the point where I only have the occasional cigarette once the family has gone [...]

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Tags: Digital Culture · Digital Publishing · social media marketing

Getting paid to play… social networking for cash…

October 23rd, 2007 · Comments

A new social network site is offering to pay users for taking part. Yuwie aims to reward users for activity and referring more friends to the network, taking inspiration from old-style pyramid schemes.
You get paid for changing your profile, posting content, and when users look at your profile and content. And you get a [...]

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Tags: business · user generated content

Are users really that expert?

May 8th, 2007 · Comments

I’ve been toying with an idea for a while, and replying on another blog (Rocky Agrawal’s reDesign)reminded me to post.
In years gone by media, advertisers and consumers relied on experts to guide choices. (Think a man in a white coat proclaiming the strength of a particular washing powder
Now everyone is proclaiming the age of the [...]

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Tags: Uncategorized