TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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BBC reminds me of two elements of consumer satisfaction

August 17th, 2009 · Comments

I’m a big fan of much of the work the BBC does online, and in general it does a very good job of providing a massive amount of content in a fairly logical manner.
But using the site as a consumer with a couple of urgent needs highlighted a couple of things which I think are [...]

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Tags: Digital Publishing

Should you stop linking to Wikipedia? (Black Hole SEO)

September 12th, 2008 · Comments

I’m not a huge fan of ‘Black Hat’ SEO (i.e. bending the rules, or breaking them to game SEO), but I do like to be aware of what goes on. And a recent discussion on ‘Black Hole SEO’ struck a chord with me outside of simple search engine optimisation, so I thought it was worth [...]

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Tags: Digital Publishing