TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

TheWayoftheWeb header image 4

Drive online website registrations by tackling stress and panic

February 20th, 2008 · Comments

They may or may not be beneficial to your health, but stress and panic can be two of the biggest motivators around – particularly with a deadline looming. So why don’t more companies look at how they can answer these problems? As Seth Godin posted a while back, “That thing you’re marketing… Does it add [...]

[Read more →]

Tags: Uncategorized

Information overload…

August 28th, 2007 · Comments

Stress is one of the big factors in working and living in the 21st century.
So why have we started using the internet to increase our stress, rather than using it to make life easier?
I took a day off from the internet last week. It was a conscious decision to take a break and rest, [...]

[Read more →]

Tags: Funny