TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Useful study on Social Network Marketing on Facebook and Myspace

October 7th, 2008 · Comments

I’ve finally had a chance to sit down and read Tom Chapman’s study of Social Network Marketing, Engagement Marketing and Brands, which specifically looks at marketing on Facebook and Myspace from the perspectives of both social network users, and brand executives from the likes of innocent drinks and BBC Radio 1.
It’s quite unusual to see [...]

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Tags: social media marketing

Just a quickie post…

September 17th, 2008 · Comments

I’ve been a bit busy today, and I’ve promised myself some sleep tonight, so I’m going to throw out some quick half-formed thoughts – rather than my usual long and rambling half-formed thoughts!

I have put up two good interviews on 140char.com. The first is with the creator of the Posty microblogging client using Adobe Air, [...]

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Tags: Digital Culture