TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Jamie Oliver: Britain’s best marketing case study?

September 30th, 2008 · Comments

As I’ve said before, I don’t watch much broadcast television these days, but I made an effort to catch Jamie’s Ministry of Food after seeing some of the trailers and the fact it was flagged by Mark Earls.
And I’m glad I did, because it’s probably the first time the principles of community marketing (See also [...]

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Tags: social media marketing