TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Reading Gladwell’s Outliers and Cushman’s Networks

February 9th, 2009 · Comments

I’ve been working my way through a backlog of books, and finally moved onto Malcolm Gladwell’s Outliers: The Story of Success, which is a look at those people who stand out for their achievements, whether online or in the sporting world, for example.
He explores the possible reasons that contribute to such success – for example, [...]

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What wouldn’t Google do?

October 22nd, 2008 · Comments

I’m looking forward to seeing the new book by Jeff Jarvis, ‘What Would Google Do‘, where he reverse-engineers Google and applies the learnings to a variety of different industries.
It’ll definitely be interesting, and I certainly mean no disrespect to his work, but as a purely external observer of the big G, it seems like my [...]

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Tags: Digital Culture · business