TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Journalists, marketers and job losses…

September 23rd, 2009 · Comments

I need to tread carefully with this post, which came from a link via @davidcushman and @ajkeen. The article in question is Journos Losing Jobs at Three Times Rate of Average Workers which looks at the number of journalists being laid off in the U.S.
To put it in context, I’ve been fortunate enough to avoid [...]

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Tags: Digital Publishing · journalism · marketing

Why newspapers will need 1000 true fans…

September 21st, 2009 · Comments

Newspapers will need to focus on their ‘1000 true fans’ when they switch on paywalls, judging by a survey released today by Paid Content UK and Harris.
The survey has appeared in response to plans by Rupert Murdoch and others to start putting news content behind a paywall, and reveals that if their favourite news site [...]

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Tags: Digital Publishing

Start the week with a great guide to multimedia journalism

September 7th, 2009 · Comments

There are increasing numbers of journalists and bloggers utilising every channel in multimedia to convey their stories and information, but whether you’re contemplating starting to embrace digital multimedia, or you’ve engaged in mixing text, audio, video etc for a while, you’re bound to pick up at least a couple of new tools and ideas from [...]

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Tags: Digital Publishing · journalism

The top 10 UK PR blogs – TheWayoftheWeb #4

July 9th, 2009 · Comments

Apparently TheWayoftheWeb has been listed as one of Cision’s Top 10 UK PR blogs.
I picked up on the list from the #1 blog, the excellent NevilleHobson.com, and all ten blogs are definitely worth reading. It’s interesting to be included as the preface to the list reads:
‘Covering the latest developments in communications technology, the impact of [...]

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Tags: marketing · public relations