TheWayoftheWeb

Apologies for the slightly cryptic and unexplored post yesterday – a reminder that sometimes an idea needs a bit more fleshing out before clicking the Publish button!
What was foremost in my mind is something that is vitally important to my current role, and social media/community as a whole. And that’s the fact that, despite the [...]

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There’s just one problem which requires solving to finally put social media/buzz/community marketing people in a position to easily justify investment and resource.

We can all measure the splash of a promotion dropping into our worlds.
But what we need to do is be able to measure the quality and quantity of every ripple it makes, and [...]

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