TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Why is mainstream media still confused by the 80/20 rule?

June 9th, 2009 · Comments

A recent study by Purewire revealed that only around 20% of Twitter users are contributing to the service, with 80% having fewer than 10 followers, and 37.1% having no tweets – leading Techcrunch to suppose most people on Twitter are sheep.
Meanwhile the New York Times reports the shocking discovery that bloggers who assume it’s an [...]

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Tags: Digital Culture · Digital Publishing

The global economy, advertising and blogging

January 20th, 2009 · Comments

I’ve been having a lot of conversations about advertising recently, whether the subject is relevancy, media publishers, or bloggers.
It’s something that the current economic climate has definitely driven to the front of the minds of a lot of people, as they look to the future.
One of the things that struck me is how a downturn [...]

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Tags: Blogging