TheWayoftheWeb

I’ve often wondered, and indeed directly questioned, why traditional publishers pondering new markets haven’t tested the water by launching an incredibly cost effective online trial for a new idea?
I suggested it quite a lot in the past – especially using external hosting and services to launch something for a total cost that’s less than a [...]

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Having spent a long time looking at, reading about, and experiencing firsthand the changes happening to print and digital mainstream media publishing, it’s a bit of a shock to find out I’ve gone down completely the wrong path.
Until now, I was siding with the view that complaining about Google ‘stealing’ the news and sending worthless [...]

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Two approaches to digital content creation and publishing are taking hold – and sadly neither of them are equivalent to the way most traditional publishers are set up.
The first is the ‘battery farm’ approach – as seen by aol. and several companies targeting content creation for primarily SEO purposes. Gather as many writers and journalists [...]

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Does any magazine company have a clear strategy for their digital business? Viewing it from the outside, there seems even less chance of picking who will be successful in the future.
Dennis Publishing seemed to be leading the way with online mags Monkey, iGizmo and iMotor, but has gone on to buy The First Post and  [...]

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